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Marketing Manager vs Business Analyst Salary

National salary comparison — BLS OES 2024-2025 data

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Marketing Managers earn a national median of $156,580/year vs Business Analysts at $99,410/year. Marketing Managers earn 37% more nationally. The gap is $57,170 per year — or $4,764 per month.

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Marketing Manager
$156,580
national median/year
$13,048/mo • $75/hr
VS
Business Analyst
$99,410
national median/year
$8,284/mo • $48/hr

Annual salary gap

$57,170

Marketing Managers earn 37% more per year nationally. Over 30 years at 7% investment return that gap compounds to approximately $648,039.

Best states for Business Analysts

vs Marketing Managers

South Dakota+$-25,910
West Virginia+$-25,910
Arkansas+$-27,910
Indiana+$-27,910
Iowa+$-27,910

Best states for Marketing Managers

vs Business Analysts

California+$57,910
New York+$55,910
Washington+$53,910
Massachusetts+$51,910
New Jersey+$49,910

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Frequently Asked Questions

Marketing Managers earn more nationally. The median annual salary for Marketing Managers is $156,580 versus $99,410 for Business Analysts — a difference of $57,170 per year or $4,764 per month.

The national median salary gap between Marketing Managers and Business Analysts is $57,170 per year. Marketing Managers earn 37% more. Over a 30-year career this difference, if invested at 7% annual return, compounds to approximately $648,039.

Based on BLS OES 2024-2025 data, California pays Marketing Managers the highest median salary at $188,320 per year.

Based on BLS OES 2024-2025 data, New York pays Business Analysts the highest median salary at $132,410 per year.

Salary is one factor — Marketing Managers earn more nationally. But career choice involves job satisfaction, work-life balance, education requirements, and job growth. Marketing Managers and Management Analysts both have different educational paths, licensing requirements, and long-term growth projections. Use salary as a starting point, not the only factor.

Based on a standard 2,080-hour work year, Marketing Managers earn approximately $75 per hour nationally and Business Analysts earn approximately $48 per hour. Actual hourly rates vary based on overtime, part-time work, and whether the role is salaried or hourly.

Last updated: June 2026

Methodology: Salary data from Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) 2024-2025. Figures represent median annual wages for wage and salary workers. Self-employed excluded. Hourly rates calculated at 2,080 hours per year. State salary figures from same BLS OES dataset. Updated annually.