National salary comparison — BLS OES 2024-2025 data
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Data Analysts earn a national median of $102,200/year vs Marketing Managers at $156,580/year. Marketing Managers earn 53% more nationally. The gap is $54,380 per year — or $4,532 per month.
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Data Analyst
$102,200
national median/year
$8,517/mo • $49/hr
VS
Marketing Manager
$156,580
national median/year
$13,048/mo • $75/hr
Annual salary gap
$54,380
Marketing Managers earn 53% more per year nationally. Over 30 years at 7% investment return that gap compounds to approximately $616,413.
Best states for Marketing Managers
vs Data Analysts
New York+$66,000
California+$60,000
Massachusetts+$56,000
Washington+$56,000
New Jersey+$54,000
Best states for Data Analysts
vs Marketing Managers
Mississippi+$-24,000
West Virginia+$-24,000
Arkansas+$-26,000
North Dakota+$-26,000
South Dakota+$-26,000
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Marketing Managers earn more nationally. The median annual salary for Data Analysts is $102,200 versus $156,580 for Marketing Managers — a difference of $54,380 per year or $4,532 per month.
The national median salary gap between Data Analysts and Marketing Managers is $54,380 per year. Marketing Managers earn 53% more. Over a 30-year career this difference, if invested at 7% annual return, compounds to approximately $616,413.
Based on BLS OES 2024-2025 data, California pays Data Analysts the highest median salary at $128,320 per year.
Based on BLS OES 2024-2025 data, California pays Marketing Managers the highest median salary at $188,320 per year.
Salary is one factor — Marketing Managers earn more nationally. But career choice involves job satisfaction, work-life balance, education requirements, and job growth. Business Intelligence Analysts and Marketing Managers both have different educational paths, licensing requirements, and long-term growth projections. Use salary as a starting point, not the only factor.
Based on a standard 2,080-hour work year, Data Analysts earn approximately $49 per hour nationally and Marketing Managers earn approximately $75 per hour. Actual hourly rates vary based on overtime, part-time work, and whether the role is salaried or hourly.
Methodology: Salary data from Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) 2024-2025. Figures represent median annual wages for wage and salary workers. Self-employed excluded. Hourly rates calculated at 2,080 hours per year. State salary figures from same BLS OES dataset. Updated annually.
